Justin Bieber’s ‘Yummy’, Flop or Bop?

 by: Zack Grenier and Kassandra Vazquez

On January 3, Justin Bieber broke his 4-year silence in the music industry with his new single “Yummy.” The singer’s comeback was heavily promoted on all major social media platforms and led to big anticipation for the new song to be another one of Bieber’s chart topping bops.   

While many people are excited for this era of Bieber's career, this new single couldn’t help but make others wonder if the singer’s new approach to music seemed un-authentic to the Bieber we all know and love. While “Yummy” peaked at number 2 on the Billboard Hot 100, many fans are criticizing the lyrics on the catchy song. 

“After the first verse it honestly got boring” WHS senior Haley DellaFera said, “It was disappointing to be expecting something so good as a comeback after 4 years and to get a song that is so repetitive.” 

The lyrics didn't seem to be the only thing off-putting to people when it came to the new song. While promoting the song, Bieber and his team took a different approach to letting "Beliebers" know how to get the song to be as successful as Bieber wanted. People found the way the "Yummy" singer decided to promote the song to be very unlike him and overall desperate. 

Joyclen Pinero, WHS senior and avid ‘Belieber’ felt disappointed in the singer’s new release. “I had higher hopes for this song, it feels very repetitive. It's very simple and there's nothing wrong with simple. It definitely was not a strong comeback song. The fact that he seems so desperate for views makes me not want to listen to it.”

This comment was made referring to Bieber’s recent instagram post explaining how to get “Yummy” to number one in the Billboard Hot 100. Bieber went as far as to tell his fans from outside the U.S to get a VPN app to stream the song so it seems more people in the U.S. are streaming the song. 

Bieber has always catered to a teenage audience but it seems like they're the audience that dislike the song the most. This makes people like us wonder if Bieber is trying to switch up his audience. We asked Ashley Cavnaugh, a WHS teacher and pop culture enthusiast, her opinion on the song. 

 “I have mixed feelings on the song,” she said, “I like the beat behind the lyrics but I just don’t see the point in the song. It’s fun to listen to but I guess you're not supposed to think that deeply into the song.” 

While the overall opinion in WHS seems to be that ‘Yummy’ is more of a flop than a bop, many fans around the U.S. are excited for the singers new album and feel like this era will be the best one yet. 

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