Trend Watch: Quarter-Zips and Matcha this Winter

By Kennedi White '26

As temperatures drop this winter, a new hot trend has been going around, mostly for men called the Quarter Zip and Matcha trend. This trend has been all over social media platforms lately landing on celebrities like Kai Cenat and more.

This fascination started when a young man on TikTok named Jason Gyamfi, who made a video talking about how his friends were wearing NikeTechs. In his words, he said “We don't do Niketechs, it's straight quarter zips and matcha, we elevated in life.” That line went viral and has been seen on many different platforms. 

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Everyone is saying that line while holding their Machta and wearing their Quarter Zip Sweaters. It got so viral it landed in many different schools and led more people to buy Quarter Zip and Matcha and make a video to get a lot of views.
Matcha was so popular it has increased 86% over the last 3 years and is still going up till this day according to the New York Times. This is pretty crazy but also very good for companies in your local Starbucks, Dunkin Donuts and more.

You may ask yourself what is a quarter zip and matcha? Well a quarter zip is a sweatshirt or jacket with a zipper that only goes half way down your chest. A matcha is a drink like  tea that comes from Japanese green tea leaves and contains high nutrients.
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Which basically explains why they said they were elevated in life referring to their health and look. Since this has happened their prices have gone up. The price right now is between $4.95 and $6.26. If you add an extra scoop it is another dollar.  A quarter zip ranges from $20.00 to $200.00 depending on the brand. Both these prices have gone up since the viral video.  

So, if you are interested in matcha and quarter zips, do your research on what to buy.  The viral video had definitely increased its level of popularity and caused more people to desire these products. ​

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